Physique Pictorial V29N01 [March 1977] V48 "Bob's World: Pool Party

"Bob's World: Pool Party

and the strict dress code was enforced by law

TOM PORTER & JIM RICHARDS

" Physique Pictorial 64 (Spring 2023): 68–75

the photograph's intimacy and tenderness speak volumes

Physique Pictorial V29N01 [March 1977] V48 "Bob's World: Pool PartyThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect