Hooked: How to Build Habit-Forming Products by Nir Eyal - Non Fiction - Hardback Series_Throne of Glass In their fourth year

In their fourth year

Ibrahim's Search For Allah

but outside

Meyer has received numerous accolades for her work

toothy dinosaur smile This little boy knows exactly what to do

Hooked: How to Build Habit-Forming Products by Nir Eyal - Non Fiction - Hardback Series_Throne of Glass In their fourth yearNir Eyal reveals how successful companies create products people can't put down and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through