Physique Pictorial V04N01 [March 1954] book He became an icon in

He became an icon in the industry

LEROY LOVEJOY

As one of the early models to pose fully nude during this era of increasing liberalism

In January 1965

" Physique Pictorial 63 (Winter 2022): 42–51

Physique Pictorial V04N01 [March 1954] book He became an icon inThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect