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"So it Begins: Bob Mizer's Early Works 1945-1955
"Juan Ramos: Viva
challenging the repressive norms that previously stifled the portrayal of the male nude
lived a carefree existence
" Physique Pictorial 58 (Autumn 2021): 34–41
Physique Pictorial V21N01 [July 1972] PP "So it Begins: Bob Mizer'sThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect
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