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This striking Purple Layered Prom Dress puts a luxurious spin on a classic style

Launched in 2009, Rent the Runway is a website for high-end designer dress rentals, started by Harvard Business School graduates Jenny Fleiss and Jenn Hyman

The short a-line party dress has a fully-lined skirt with sheer overlay that flows to the hem in a figure-flattering shape that finishes the uniquely girly look for homecoming, sweet-16 parties, and other semi-formal events

Encrusted with an array of lace appliques and beads in a lattice and vine motifs, this dress stands out and shimmers in the light

How it fit the games rhythm Dress To Impress keeps a near-continuous calendar of themed updates and collaborations, and the Petal Update filled the spring slot in that cycle