Thats because it can generate up to four Lore, has Evasive (so it can only be challenged by other Evasive characters) and has decent Strength and Willpower, at 5 for each
In one alternative-sized image for the set, we get a look at another massive sand-snake
[6] He felt that a person's thoughts on the character are reflected by which depiction they think of
Once again, going off artwork, game design, and knowledge of mechanics alone, Im hoping Emet is an Orzhov or Mardu creature with the ability to bring allies back from the graveyard or banish allies and then play them
Combine this with an inflated interested in collectible TCGs' rarest targets spurred by the pandemic and, while nowhere near its peak, maintaining a fair bit of popularity on streams and YouTube