long white dress with ruffles Confête - Odette Ruffle Mock Neck Tiered Midi Engagement Photos engagement photo outfits LOOK 1078 Maxi Dress -

I had a rare opportunity this week to toile up the #patternpuzzle and found it a great exercise in refining my pattern making

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Not good, in my opinion

I ordered the under dress and the over dress separately- because it takes a few months for production and shipping...and Covid, I had gained some weight and the under dress didn't fit

I went through this branding exercise for a record labels merchandise arm and we landed on Y2K B.E.T. In just two words, we had pinpointed the permeating theme of all the visuals, sounds, textures, and feelings a consumer would experience when engaging with their brand