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THE PERSUADER shows you how to harness the power of emotions to dramatically increase your ability to win more business
Why do I never have time to exercise
memorable impact people want from their leaders
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shape your reality and tap into your most powerful resource – You
Music Rights Without Fights THE PERSUADER shows you howEveryone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to: Understand how music rights work Learn about key cost drivers and how to control them Identify risk and how to reduce it Improve their bargaining position Secure
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