Hooked: How to Build Habit-Forming Products Personal Growth away from everything that is

away from everything that is familiar

Under glittering waves of a vast ocean blue

But will Cat want to sit on gnats instead of cushy mats

questions that you need answers to

Ivan and Ruby have touched the hearts of millions of readers

Hooked: How to Build Habit-Forming Products Personal Growth away from everything that is*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer